Tom’s writing challenges you to think differently, providing unparalleled clarity on the megatrends of the twenty-first century; from the way you will live, work, and play in a post-generational world; to the impact of the Cloud as a pervasive social and economic network that will soon include more than one trillion connections between people and machines, defining the world more than any other political, social, or economic organization; to a behind-the-scenes look at how the best brands and most successful companies innovate. After more than two decades of writing, his ability to see clearly into the forces shaping you and your business will forever change your view of the future.
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged.
When people hear The Cloud, they think of cloud computing, just a sliver of what The Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades.
For Steve Jobs and Bill Ford, Microsoft and 3M, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today’s leaders are creating more than great products—they are taking the role of innovation beyond R&D, placing it squarely at the center of the organization’s core competencies and changing the very nature of the customer experience. Packed with examples and stories about the way innovation takes place inside dozens of next-generation global organizations, The Innovation Zone takes a first-hand look behind the glitz of the latest gadgets to explore the methods, tools and behaviors that build increasing market value for the company, respect for the brand and long-term competitive dominance.